|
NHSRA Statement Regarding Choice Hotels Partnership |
 |
 |
 |
|
News -
Announcements
|
The National High School Rodeo Association values our sponsorship partners that allow us to thrive as an organization that serves youth and promotes education, animal welfare, discipline and the western way of live. Recently NHSRA representatives worked with Choice Hotels International to amend their sponsorship agreement. NHSRA recognizes that it is fairly common for companies to evolve promotional relationships with partners or sponsored organizations based on brand needs, market needs or other opportunities/issues over time.
According to Choice hotel company representatives, the decision to move from being an official sponsor was based on a number of factors, including overall marketing strategy, as well as animal welfare issues raised by critics of the sport of rodeo.
NHSRA has worked with Choice Hotels beginning in 2006 to systematically review issues raised and provide Choice company representatives with information. We provided information regarding our policies relating to the care and handling of rodeo livestock at our events and answers to specific questions raised as well as documentation from veterinarians showing the extremely low rate of injury and illness to rodeo livestock at NHSRA events, specifically the National High School Finals Rodeo.
Following the completion of this review, Choice informed NHSRA that the information they reviewed and which was presented from various parties was not entirely conclusive on either side of the equation. Based on this, Choice company representatives felt it was in the best interest of their company and that of their various constituents to amend the contract and sponsorship. Therefore, after discussing the issues and our concerns we came to a mutual agreement to amend the contract and sponsorship.
Choice continues to provide substantial discounts to NHSRA members and participants, and their contract with our organization continues through the contract period ending December 31, 2009.
|
FAQ's
